So let’s begin by looking a typical set of advertised bow specs, and go through what those numbers really mean. So it would be like trying to pick-out a new television without understanding the terms aspect ratio and display resolution - which would make the numbers meaningless. Unfortunately, many new buyers have no idea what those specifications really mean. Without a bow in-hand to physically evaluate, modern buyers must rely on technical specifications, features, reviews, photos, videos and other media to guide them. Many of today’s compound bow buyers are entirely self-directed, conducting their own research (and their purchases) online. Nevertheless, the retail market has changed, and the test-drive method of bow shopping has become less common. Some archery stores still utilize this time-honored method of bow salesmanship. When buyers have a chance to test shoot bows themselves, they tend to make their selections based on perception (e.g., a smooth pull, a comfortable grip, a steady feel, an attractive look, etc.) rather than specifications we’re not suggesting that’s necessarily a bad thing. Compound bow sales used to be driven by the “test drive” model, where buyers would test-shoot all the potential candidates and then choose one based on the try-out. The modern compound bow buyer tends to be a 'spec-buyer', meaning that the bow’s advertised specifications and features are what persuade the buyer most.

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